Pre-Requisites

1. Awareness about basic financial terms.
2. Awareness about Financial Products
3. Exposure about Financial market

Objectives

The Objective of this course was having operational and conceptual knowledge of Mutual Fund to become employable in the organizations dealing in Mutual Fund segment, Also to crack NISM – Mutual Fund distributors Module exam organised by SEBI-NISM

About NISM

1. NISM stands for National Institute of Securities Market and is awarded by NISM – An education wing of SEBI, India.
2. There are different modules for different segments of financial market.
3. For MBA’s, Financial Market Module, Capital Market module, Equity derivative market module and Mutual Fund Modules are important from employment point of view.

Learning Outcomes

1. Have conceptual framework – functional, legal, and organisational aspect of Mutual Fund.
2. By Passing NISM Mutual Fund Module students can become SEBI approved (Valid ARN) Mutual Fund Advisor.
3. Become employable in Banking sector, broking houses etc

S.No. TOPIC DESCRIPTION DURATION Concept and Role of a Mutual Fund Know the concept of securities markets and its role in the Indian Economy Understand the concept of mutual fund and compare and contrast with conventional investment avenues such as Bank Deposits, Post Office Deposits, Public Provident Fund. Understand the mutual fund industry and related concepts List the advantages and limitations of a mutual fund Understand the two plans or routes for investors to invest in a mutual fund Know about the different kind of investment options available to the investors Explain the role of new cadre of mutual fund distributors (5 Hr) Fund Structure and Constituents Know the basic legal structure of mutual funds in India and understand their role Understand the role and support functions of service providers of mutual funds Understand the organisation structure of Asset Management Company (2 Hr) Mutual Fund Products Understand the classification of mutual fund schemes Explain the categorization and definition of open-end mutual fund schemes (2 Hr) Performance of Mutual Funds Understand the classification of mutual fund schemes Understand the concepts of Entry Load and Exit Load and their application in calculating the Net Asset Value (NAV) Understand the calculation of returns for an investor investing in mutual fund schemes Understand the concept of risk in a mutual fund investment Understand the measures of risk adjusted return Understand the concept of benchmark for some of the mutual fund schemes (4 Hr) Mutual Funds Taxation Understand the different types of taxes associated with mutual fund schemes Select different schemes of mutual funds based on their tax implication (2 Hr) Investment Services Describe the mutual fund investment plans Understand the systematic transaction processes Describe the contents and periodicity of Statement of Account (SoA) and Consolidated Account (2 Hr) Investment Services Describe the mutual fund investment plans Understand the systematic transaction processes Describe the contents and periodicity of Statement of Account (SoA) and Consolidated Account Statement (CAS) to the investor Explain the process for nomination and pledge List investor services and facilities offered by AMCs (4 Hr) Asset Classes Understand the objective behind investing in different asset classes through mutual funds (2 Hr) Financial Planning Concepts Understand the basics of Financial Planning. Relate financial planning to financial goals and the time horizon for their achievement Relate Financial Goals with Investment Requirements (2 Hr) Helping Investors with Financial Planning Understand the steps of financial planning Know various stages of Life Cycle and investment needs Know various stages of Wealth Cycle and investment needs Understand the importance of risk profiling Understand financial planning with the help of model portfolios Understand the important parameters for selecting mutual fund schemes Understand taxation and liquidity aspects while selecting growth and dividend option within a mutual fund scheme Identify the sources of data to track mutual fund performance (5 Hr)

LIST OF SUGGESTED BOOKS

1. Study Material prepared by NISM for NISM – Mutual Fund Module

Pre-Requisites

1. Awareness about basic financial terms.
2. Awareness about Financial Products
3. Exposure about Financial market

Objectives

The Objective of this course was having operational and conceptual knowledge of Equity Derivatives segment, also to crack NISM – Equity Derivatives Module exam organised by SEBI-NISM

About NISM

1. NISM stands for National Institute of Securities Market and is awarded by NISM – An education wing of SEBI, India.
2. There are different modules for different segments of financial market.
3. For MBA’s, Financial Market Module, Capital Market module, Equity derivative market module and Mutual Fund Modules are important from employment point of view.

Learning Outcomes

From this Course Students

1. Have conceptual framework – Functional and Conceptual knowledge of Derivative Market Module.
2. By Passing NISM Equity derivative Module students can become dealer for derivative segment
3. Become employable in Banking sector, broking houses etc

S.No. TOPIC DESCRIPTION DURATION Session 1 What are Derivatives? Forwards, Futures, & Options Call and put options American/European Options Stock/Index Future and options Margin, MTM and settlement Determination of option prices Market lot size of contracts Intrinsic value and time value In/At/Out of the money options (—) Session 2 Long Hedge/Short Hedge Difference between Square off and Exercise Straddle/Strangle Important concepts of derivatives (—) Session 3 Practice questions to understand the concepts (—) Session 4 Paper trading on Futures and Options (6 Hr)

LIST OF SUGGESTED BOOKS

1. Study Material prepared by NISM for NISM – Derivative Module

Pre-Requisites

1. Basic understanding of the concepts of data analytics and its tools

Objectives

The course seeks to provide the knowledge of data analytics and the details of the tools used in analysing the data.

Learning Outcomes

At the end of the course, the students will be able to:

1. Understand the fundamental concepts of data analytics and its tools
2. Evaluate analytics problem solving to lead teams and design
3. Develop skills to tackle big data and leverage it for better business outcomes
4. Describe the critical thinking and analytical skills for solving business problems along with practical knowledge of data models

S.No. TOPIC DESCRIPTION DURATION Introduction to BIG DATA Introduction to BIG DATA Foundations of big data Big data processing tools Modern data ecosystem (7 Hr) Data Analysis Introduction to data analytics Tools for data analytics Applications of data analytics Data analytics vs. data analysis (7 Hr) Mining Data Streams Mining Data Streams. Sources of Data. Introduction to databases. Different types of RDBMS. (7 Hr) Frequent Item sets and Clustering Frequent item sets and clustering Algorithms Tools for data wrangling Data cleaning (7 Hr) Frameworks and Visualization Introduction to data visualization Visual data analysis techniques Visualization tools Dash boarding software (7 Hr)

List of Suggested Books

1. Anand Rajarman. (2020). Mining of Massive Datasets, Cambridge University Press.
2. Bill Franks & John Wiley. (2018). The Big Data Tidal Wave: Finding Opportunities in Huge Data Streams with advance analysis.
3. Michael Bethold & David J. Hand. (2017). Intelligent Data Analysis.
4. Tom Fawcett. (2017). Data Science for Business: What You Need to Know about Data Mining and Data-Analytic Thinking.

Pre-Requisites

1. Students should have knowledge of online marketing fundamentals and advertising via online media such as print, digital, internet marketing

Objectives

The main objective of this course to make participants understand the online business models and digital marketing methodology from the point of view of consumers, entrepreneurs. Moreover, the course aims at understanding the student’s different techniques of digital marketing so that they can utilize this technique to support organization’s marketing activities

Learning Outcomes

On successful completion of the course, the students will be able to:

1. Different techniques of promotion on online platforms
2. Internet marketing communication techniques
3. Interpret the traditional marketing mix within the context of a changing and extended range of digital strategies and tactics.
4. Comprehend the importance of conversion and working with digital relationship marketing

GGSIPU UNIVERSITY syllabus

No. PROGRAMME COURSE CODE COURSE COURSE TYPE CREDITS PDF MBA MS 208 Digital & Social Media Marketing Specialization: Marketing – Discipline Specific Electives 3 BBA BBA 304 Digital Marketing Skill Enhancement 4

S.No. TOPIC DESCRIPTION MODULE DURATION Introduction Digital Marketing Evolution, Consumer Behavior, STP, E-Marketing Mix, Content of Digital Marketing Theory 5 Hr Google My Business Introduction, Create business, Profile generation, creation of website, promotion, keyword selection Theory+Practical 5 Hr Search Engine Optimization Introduction, On page SEO, Offpage SEO Theory+Practical 4 Hr Content Writing Introduction, different forms of content writing skills Theory+Practical 1 Hr Ads Marketing Facebook, Instagram, Google Ads Marketing Practical 5 Hr Google Analytics Google Analytics, evaluating traffic, cost/ lead Theory+Practical 2 Hr Blog/Videos Writing impactful blogs and video creation Theory+Practical 2 Hr Website Building and Marketing WordPress, Shopify, HTML Theory+Practical 4 Hr Website Building and Marketing WordPress, Shopify, HTML Theory+Practical 4 Hr Freelancing/Job How to become a digital marketing freelancer and how to get jobs in the field of digital Marketing Theory 2 Hr

List of Suggested Books

1. 1. Chaffey, D, Ellis-Chadwick, F, Johnston, K. and Mayer, R, (4th Ed.,2009) Internet Marketing: Strategy, Implementation and Practice, Third Edition, Pearson Education, New Delhi.
2. Strauss, Judy and Frost, Raymond (6th Ed, 2011), E-Marketing, 5th Edition, PHI Learning, New Delhi.
3. Roberts, M, L,.(3rd Ed, 2013) Internet Marketing, 1st Indian Edition, Cengage Learning, New Delhi
4. Shainash G, and Jagdish N Sheth (1st Ed, 2008). Customer Relationship Management- A Strategic Perspective, Macmillan India Ltd

Pre-Requisites

1. Basic understanding of MS excel shall be added advantage.

Objectives

The objective of this course is to provide conceptual and Practical understanding of Excel and how to set up the chart function of Excel to represent numeric data in multiple formats. The course helps to understand Differentiate between formulas and functions in Excel. It helps to Access and manipulate data using the database functions of Excel. • Create simple & complex macros in Excel.

Learning Outcomes

At the end of the course, the students will be able to:

1. Apply advanced formulas to lay data in readiness for analysis.
2. Use advanced techniques for report visualizations.
3. Leverage on various methodologies of summarizing data.
4. Understand and apply basic principles of laying out Excel models for decision making.

S.No. TOPIC DESCRIPTION DURATION The basics of Excel Introduction to advanced excel Concept of functions in excel (3 Hr) Working with Functions Role of functions in excel Advanced functions and productivity tools Basic excel calculations (5 Hr) Data Validations Valid range of values for a cell Custom validations (3 Hr) Working with Templates Hyperlinks to move around worksheets Define short cut key to open excel Define ranges to perform calculations (4 Hr) Working with Reports Summaries and report results from multiple worksheets Prevent from entering incorrect values (3 Hr) Creating Pivot Tables Introduction to pivot table Validate huge range of value Consolidate sheets through pivot wizard (5 Hr) Data Visualization using excel Visualization of data using charts Create and format harts Display specific data and create instant chart (4 Hr) New Features of excel Introduction to Macros Record repetitive tasks by creating macros (3 Hr)

List of Suggested Books

1. Microsoft Excel 2019 Bible: The Comprehensive Tutorial Resource.
2. Excel 2019 ALL-IN-ONE for Dummies.
3. Excel: Quickstart Guide from Beginner to Expert.
4. Excel 2019: Pivot Table Data Crunching.

Pre-Requisites

1. Awareness about basic accounting terms.
2. Basic mathematical aptitude
3. Exposure about Financial News

Objectives

The objective lays a foundation for learners to build strong money habits early on and avoid many of the mistakes that lead to lifelong money struggles.

Learning Outcomes

1. To be able to understand external factors affecting financial decisions
2. To be able to calcolate money management with accuracy
3. To understand financial appraisal tools
4. To be able to understand financial Market
5. To be able to understand popolar and safe investment avenues available in the market.

S.No. TOPIC DESCRIPTION DURATION Macroeconomics Economic policy: Monetary policy & fiscal policy Forms of taxation in India – Direct taxes Vs Indirect taxes Implication of taxes on Business and Economy (Inflation, interest rate & Exchange rate) Union budget: Integrated rights – Political right, social right, human right, economic right Fiscal deficit Economic growth – Industrial sector, Service sector and rural sector (6 Hr) Financial mathematics through Excel Effective rate of return Compounding rate of Interest Time value of money Amortization schedole (7 Hr) Business Decision Business and management Short term decision Vs long term decision IRR, BEP, Pay back period Corporate restructuring – Mergers and Acquisitions (5 Hr) Financial Market Forms of financial market : Capital market and Money market Financial Instruments Players of Financial market Financial intermediaries Stock market and its indicators (6 Hr) Mutual Fund Basic Concept and Organizational setup Types of Mutual fund scheme NAV and its measurement MF analysis Concept of ETF (6 Hr)

LIST OF SUGGESTED BOOKS

1. The legacy of financial literacy: guiding my child to financial success by jyotinath ganguly
2. Economic environment in india by Dr. Ravindra Kumar
3. Financial Mathematics: a comprehensive treatment by giuseppe campolieti, Roman N. Makarov

Pre-Requisites

1. Basic understanding of the concepts of selling and distributing mutual funds

Objectives

The course seeks to create a common minimum knowledge benchmark for all persons involved in selling and distributing mutual funds.

Learning Outcomes

On successful completion of the course, the students will be able to:

1. Understand the basics concepts of mutual funds such as their role, structure, different mutual fund schemes features
2. Learn the role and support functions of service providers of mutual funds
3. Discover about the legal, accounting and taxation aspects of underlying mutual funds and their distribution
4. Understand the objective behind investing in different asset classes through mutual funds

S.No. TOPIC DESCRIPTION DURATION Concept and Role of a Mutual Fund Understand the basics concepts of mutual funds such as their role Needs and challenges, structure, different mutual fund schemes features (5 Hr) Fund Structure and Constituents Learn role and support functions of service providers of mutual funds (2 Hr) Performance of Mutual Funds Learn about the distribution of mutual funds, evaluation of mutual fund schemes , recommendation of suitable products and services to both existing investors and prospective investors in the market (3 Hr) Mutual Funds Taxation Discover about the legal ,accounting and taxation aspects of underlying mutual funds and their distribution (2 Hr) Offer Document Understand the key components of an offer document (2 Hr) Fund Distribution and Sales Practices Learn various distribution channels for mutual funds and the regulations and code of conduct for selling mutual fund schemes (2 Hr) Investor Transactions Learn the compliance requirements for mutual fund investors and different transaction medium (3 Hr) Investment Services Understand the systematic transaction processes and the contents and periodicity of Statement of Account (3 Hr) Asset Classes Understand the concept of financial planning as an approach to investing in mutual funds as well as a tool for the mutual fund distributors to develop long term relationships with their clients (2 Hr) Financial Planning Concepts Understand the steps of financial planning and the important parameters for selecting mutual fund schemes (4 Hr)

List of Suggested Books

1. Sankaran, S. (2018). Indian mutual funds handbook: A guide for industry professionals and intelligent investors. Vision Books.
2. Naik, M. B., & Hirekodi, M. L. (2021). MUTUAL FUNDS PRACTICES IN INDIA. Lulu Publication.
3. David Sutton. “Cyber security: A practitioner’s guide”, BCS Learning.Development Limited, UK, 2017.
4. Bansal, G., Hasija, V., Chamola, V., Kumar, N., & Guizani, M. (2019, December). Smart stock exchange market: A secure predictive decentralized model. In 2019 IEEE Global Communications Conference (GLOBECOM) (pp. 1-6). IEEE