SCHEDULE

No. Event Name Faculty Coordinator CASE QUEST Dr. Parul Gaba IMPACT MATRIX Ms. Rachna CRISE COMMAND Ms. Meenakshi Azad INVESTOR ARENA Ms. Nisha Rai ENTURE BLUE PRINT Mr. Parag MANAGER’S MIND LAB Mr. Kuldeep AD MANIA Dr. Shalini Gupta AD PITCH BATTLE Dr. Pragati Dutt BOARDROOM BLUFF Ms. Shreya CEO FOR THE DAY Mr. Suraj Parashar EXECUTIVE DILEMMA Ms. Aparna

Introduction

A brain-teasing business quiz designed to challenge participants on their knowledge of the corporate world. This activity merges mental agility with business literacy, testing how well individuals can navigate through layered logic, hidden clues, and conceptual questions. It’s more than just a quiz—it’s a maze of intellect and insight.

DESCRIPTION

To challenge participants on their business knowledge, reasoning, speed, and creativity through multiple rounds featuring business trivia, puzzles, decoding challenges, and corporate logic exercises.

GENERAL GUIDELINES (BUSINESS BRAIN MAZE):

1. Team Size: 1–2 members.
2. Format: Multi-round business quiz and puzzle competition.
3. No mobile phones, internet access, or external assistance allowed.
4. Each round is time-bound.
5. Evaluation based on accuracy, reasoning, and response speed.

TIME LIMITS:

1. Business Quiz Round: 15 seconds per question.
2. Puzzle Round: 5 minutes.
3. Logic Challenge: 30 seconds per question.
4. Rapid Fire: 60 seconds.

SCORING:

1. Correct answers earn points.
2. Negative marking for incorrect answers in selected rounds.
3. Bonus points for fastest correct responses.

Introduction

A strategic role-reversal simulation inspired by Shark Tank, where participants become investors rather than entrepreneurs. Participants evaluate startup ideas and pitch themselves as ideal investors, showcasing their analytical and persuasive abilities.

DESCRIPTION

To assess participants’ understanding of investment analysis, startup evaluation, negotiation, and financial decision-making through simulated investor-startup interactions.

GENERAL GUIDELINES (BUSINESS BRAIN MAZE):

1. Team Size: 2–3 members.
2. Teams receive startup proposals for evaluation.
3. Participants act as investors.
4. Present investment decisions with logical justification.
5. No internet access during the competition.

TIME LIMITS:

1. Startup Analysis: 15 minutes.
2. Investor Pitch: 5 minutes.
3. Judge Q&A: 3 minutes.

SCORING:

1. Quality of investment analysis.
2. Financial reasoning.
3. Persuasiveness.
4. Negotiation strategy.
5. Response to questions.

Introduction

An inventive marketing and branding showdown where participants create a new product or service and develop a compelling marketing pitch to attract consumers and investors alike.

DESCRIPTION

To evaluate creativity, innovation, branding strategy, market understanding, and presentation skills through product creation and advertisement pitching.

GENERAL GUIDELINES (BUSINESS BRAIN MAZE):

1. Team Size: 2–4 members.
2. Participants must create a unique product/service.
3. Brand name, logo concept, and marketing strategy required.
4. Presentation aids may be used.
5. Original ideas only.

TIME LIMITS:

1. Product Development: 20 minutes.
2. Ad Pitch Presentation: 5 minutes.
3. Q&A: 2 minutes.

SCORING:

1. Creativity and innovation.
2. Product-market fit.
3. Branding effectiveness.
4. Marketing strategy.
5. Presentation skills.

Introduction

A case-study-based challenge that explores the journeys of successful entrepreneurs. Participants analyze business decisions, challenges, and growth strategies while presenting their findings.

DESCRIPTION

To develop analytical thinking, research capabilities, strategic understanding, and presentation skills through entrepreneurial case analysis.

GENERAL GUIDELINES (BUSINESS BRAIN MAZE):

1. Team Size: 2–3 members.
2. Participants select or are assigned a business case.
3. Presentation should focus on challenges, solutions, and outcomes.
4. Evidence-based analysis is encouraged.

TIME LIMITS:

1. Preparation: 30 minutes.
2. Presentation: 8 minutes.
3. Q&A: 3 minutes.

SCORING:

1. Depth of analysis.
2. Understanding of business concepts.
3. Strategic insights.
4. Presentation quality.
5. Question handling.

Introduction

A high-pressure business simulation where participants respond to corporate crises and public relations emergencies while managing stakeholders and organizational reputation.

DESCRIPTION

To assess leadership, crisis management, communication skills, ethical decision-making, and teamwork under pressure.

GENERAL GUIDELINES (BUSINESS BRAIN MAZE):

1. Team Size: 3–5 members.
2. Teams receive a crisis scenario.
3. Roles must be assigned within the team.
4. Develop and present a crisis response plan.
5. Quick decision-making is essential.

TIME LIMITS:

1. Scenario Analysis: 15 minutes.
2. Crisis Response Presentation: 5 minutes.
3. Media/Panel Interaction: 3 minutes.

SCORING:

1. Crisis management strategy.
2. Leadership and teamwork.
3. Communication effectiveness.
4. Ethical reasoning.
5. Stakeholder management.

Introduction

A social awareness platform where participants use drama and storytelling to address pressing social issues while promoting positive change and responsible leadership.

DESCRIPTION

To foster creativity, empathy, teamwork, and social awareness through impactful theatrical performances.

GENERAL GUIDELINES (BUSINESS BRAIN MAZE):

1. Team Size: 5–10 members.
2. Themes may include social, environmental, or community issues.
3. Use of props is permitted.
4. Content must be respectful and socially responsible.

TIME LIMITS:

1. Performance Duration: 8–10 minutes.
2. Setup Time: 2 minutes.

SCORING:

1. Relevance to theme.
2. Creativity and originality.
3. Message effectiveness.
4. Team coordination.
5. Audience impact.

Introduction

A comprehensive startup planning competition where participants develop and present a complete business model, demonstrating entrepreneurial thinking and strategic planning.

DESCRIPTION

To evaluate participants’ ability to conceptualize, structure, and present a viable business plan with financial and market feasibility.

GENERAL GUIDELINES (BUSINESS BRAIN MAZE):

1. Team Size: 2–4 members.
2. Business plan must include market analysis, operations, finance, and strategy.
3. Presentation should demonstrate scalability and sustainability.

TIME LIMITS:

1. Business Plan Preparation: Pre-event/Assigned.
2. Presentation: 8 minutes.
3. Q&A: 4 minutes.

SCORING:

1. Innovation.
2. Market feasibility.
3. Financial viability.
4. Strategic planning.
5. Presentation quality.

Introduction

A rapid-decision business challenge that tests participants’ ability to make quick and informed managerial decisions under time pressure.

DESCRIPTION

To assess business awareness, confidence, decision-making speed, and critical thinking through quick-response business scenarios.

GENERAL GUIDELINES (BUSINESS BRAIN MAZE):

1. Individual Participation.
2. Questions presented in rapid succession.
3. Immediate responses required.
4. No external resources allowed.

TIME LIMITS:

1. 10–15 seconds per question.

SCORING:

1. Correct decisions earn points.
2. Faster responses receive additional points.
3. Incorrect answers may incur penalties.

Introduction

A thought-provoking challenge where participants face complex ethical and strategic business situations and must justify their chosen course of action

DESCRIPTION

To develop ethical reasoning, leadership judgment, strategic thinking, and communication skills through decision-based scenarios.

GENERAL GUIDELINES (BUSINESS BRAIN MAZE):

1. Individual or Team Participation.
2. Participants choose among alternatives.
3. Justification is mandatory.
4. Multiple perspectives may be considered.

TIME LIMITS:

1. Scenario Review: 3 minutes.
2. Decision Justification: 2 minutes.

SCORING:

1. Quality of reasoning.
2. Ethical awareness.
3. Strategic thinking.
4. Communication effectiveness.

Introduction

A dynamic management event where participants assume the role of a Chief Executive Officer and demonstrate leadership, strategic vision, and managerial decision-making.

DESCRIPTION

To evaluate leadership potential, problem-solving ability, business acumen, and strategic thinking through real-world managerial challenges.

GENERAL GUIDELINES (BUSINESS BRAIN MAZE):

1. Individual Participation.
2. Participants receive business situations and organizational challenges.
3. Decisions must be supported with rationale.
4. Professional presentation is encouraged.

TIME LIMITS:

1. Case Analysis: 15 minutes.
2. CEO Presentation: 5 minutes.
3. Judge Interaction: 3 minutes.

SCORING:

1. Leadership approach.
2. Strategic thinking.
3. Problem-solving skills.
4. Innovation.
5. Communication ability.

Introduction

A creative marketing competition where participants design and present innovative advertising campaigns for a product, brand, or social cause.

DESCRIPTION

To assess creativity, marketing insight, communication skills, and persuasive abilities through advertisement campaign development and pitching.

GENERAL GUIDELINES (BUSINESS BRAIN MAZE):

1. Team Size: 2–4 members.
2. Campaign must include target audience, message, and promotional strategy.
3. Original content only.
4. Visual aids are permitted.

TIME LIMITS:

1. Campaign Development: 20 minutes.
2. Pitch Presentation: 5 minutes.
3. Q&A: 2 minutes.

SCORING:

1. Creativity.
2. Marketing effectiveness.
3. Persuasiveness.
4. Audience engagement.
5. Presentation quality.

RULE & REGULATIONS

All the participants are required to get themselves registered; else, they will not be allowed to participate

1. Last day for internal registration will be 11.03.2026.
2. For external participants, registration can be done on 14th April, 2026 from 9:00 AM – 10:00 AM. However, prior confirmation for the event is required.
3. All participants are required to be on time else their registration will stand cancelled.
4. Information regarding the events will be available at the Registration Desk.
5. Entries in particular event will be strictly on first come basis.
6. All participants are required to report 15 minutes prior to commencement of particular event.
7. Late entries will not be allowed.
8. Judges’ decision will be final. Clarifications regarding the judgment will not be entertained.
9. Stationery, special equipment’s etc. will not be provided and will not be compensated for as well.
10. Participants are required to produce their College Identity Card on demand.
11. Organizers will not be responsible for the security of participants’ personal belongings.