AIM
“Our AIM is to equip future communicators and media professionals with the skills and values needed to shape global narratives, inform society, and inspire positive change through responsible and impactful journalism and mass communication.”
VISION
To be a leading institution in media education, dedicated to shaping media professionals and researchers who contribute meaningfully to society and setting global benchmarks in media training, research, and practice.
MISSION
- To implement inclusive and innovative teaching methodologies that expands the knowledge base of students.
- To equip students with the skills needed to meet emerging challenges in the media landscape.
- To establish the department as a center of excellence in quality education and socially impactful research.
ELIGIBILITY CRITERIA
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PROGRAM EDUCATIONALOBJECTIVES
- PEO 1: Knowledge The Programme will provide students with the opportunity to learn fundamentals of media theory and practice and also give detailed inputs about various streams in the media industry.
- PEO 2: Understanding The programme will help the student to develop an insight into theoretical and applied aspects of communication theory and research, media laws and ethics, visual communication, media technologies and media management. They will get an opportunity to explore the interdisciplinary aspects of media through the study of literary texts and the sociological dimension of the impact of media.
- PEO 3: Synthesis The programme will equip the students to develop an ability to deal with the complexities of creative, sociological and managerial aspects of working in the media and entertainment industry.
- PEO 4: Application The program will help the student to evolve as professionals with a deep sense of social responsibility who will work in different streams of media practice independently or with an organisation.
THRUST AREA
The Institute meets aspirations of future managers, to take on challenges of decision making in the realm of core management functions catering to the ever changing demands of the Industry. The department has highly qualified & experienced faculty who surpass in their respective domain areas. The institute aspires to produce individuals, fortified to contribute for progress at all levels both on national and global.
The department identifies thrust area of research and live projects in the domain of:-
MANAGEMENT#
- Technology Management
- Business Analytics
- Six Sigma in Quality Management
- Engineering Management
- Innovation Management
- Supply Chain Resilience
- Heritage Management
- Project Management
- Operations Management
- Organizational Behavior
- Strategic Planning
- Management Information System
- Social Enterprise Management
- Talent Management
- Risk Management
NEP 2020 IMPLEMENTATION#
- Leadership FDP:
- Sustainable Change Management
- U.S Baldrige Education PerformanceExcellence Framework
- Community Service Importance
- Project Management
- Risk Management
- Soft Skills Excellence:
- Leadership Excellence
- Effective Decision Making
- Effective Time management
- Effective Teamwork
- Effective Project Management
- NEP 2020 Implementation – Sharing Successes and Failures
SCHEME / SYLLABUS
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PO1:
Knowledge:
Students will understand communication theories, research methodology and scholarly practices necessary for research and higher studies. They will also learn social, legal, economic and technological dimensions of media. Upon completing their studies in MAMC programme students will proceed to establish their own practice or work in the established organisation depending upon their preferences.
PO2:
Understanding:
Students will understand the history and theories of Communication Studies and express their opinion on various socio-economic, developmental and political aspects of Mass Communication.
PO3:
Research:
The scholars will be able to synthesize and apply their understanding to form insights for further scholarly endeavours. They will demonstrate the ability to define and undertake relevant projects independently.
PO4:
Employability and Entrepreneurial skills:
The student shall be able to gain experience and skills relevant to employment and be able to apply those skills in competitive work environments.
PO5:
Communication:
The students will be able to analyse the information and express their thoughts and ideas clearly and effectively.
PO6:
Life Long Learning:
Students will be able to engage in independent and lifelong learning and be equipped to enhance their knowledge and skills as required in future.
PO7:
Ethics & Moral Values:
The student will develop a sense of responsibility recognizing different value systems and understand the moral and ethical dimensions of their actions, decisions, thoughts, and expressions.
PO8:
Co-operation:
The student will develop an ability to work with personnel from a cross section of the society and shall be able to respond and contribute positively and creatively to the collaborative work environments. They shall also be able to demonstrate coordinated effort as a part of a group or a team in the interest of the common cause.
MAMC COURSE OUTCOMES (COs)
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