INTRODUCTION

The Integrated Media Club is a dynamic academic and creative platform designed for BA(JMC) and MA(MC) students to explore, understand and practically apply the diverse dimensions of contemporary media and communication. The club aims to bridge the gap between classroom learning and the rapidly evolving media industry by providing students with opportunities to work across print, television, radio, digital media, social media, advertising, public relations, photography, film and multimedia communication.

The club will encourage students to develop an integrated understanding of how different media platforms work together to create impactful communication. Through workshops, seminars, media projects, industry interactions, competitions, campaigns, content creation activities and live projects, students will gain practical exposure to the complete media production and communication process.

Aligned with the Bachelor of Arts in Journalism and Mass Communication (BAJMC), the club will provide foundational and hands-on experience in areas such as news writing, reporting, photography, video production, podcasting, graphic design, digital content creation, advertising and social media communication and with Master of Arts in Journalism and Mass Communication (MA(MC)), the club will provide opportunities for advanced exploration of media strategy, integrated communication campaigns, research, media planning, content strategy, digital storytelling, media analytics and emerging technologies such as AI and immersive media.

The club promotes Outcome-Based Education (OBE), experiential learning, critical thinking, creativity, teamwork, and industry readiness.

OBJECTIVES

1. To integrate theoretical knowledge with practical media experience.
2. To develop students creative, technical, analytical and communication skills.
3. To promote multimedia and cross-platform content creation.
4. To provide exposure to current media industry practices and emerging technologies.
5. To develop professional portfolios through real-world media projects.
6. To promote ethical, responsible and inclusive media practices.
7. To facilitate interaction with media professionals, journalists, advertisers, PR practitioners, filmmakers and digital creators.

INTEGRATION

The Integrated Media Club support the practical and experiential learning objectives of various courses across the BA(JMC) and MA (MC) programmes.

BA (JMC) Courses

1. BA(JMC) 105 Basics of Design and Graphics
2. BA(JMC) 107 Cultural Communication
3. BA(JMC) 153 Design & Graphics Lab
4. BA(JMC) 155 Cultural Communication Lab
5. BA(JMC) 201 History of Journalism: Print, Electronic and Digital
6. BA(JMC) 202 Advertising: Concepts and Practices
7. BA(JMC) 204 Public Relations: Concepts and Practices
8. BA(JMC) 212 Digital Media – Tools & Techniques
9. BA(JMC) 252 Advertising Lab
10. BA(JMC) 254 Public Relations Lab
11. BA(JMC) 262 Digital Media Lab
12. BA(JMC) 301 Event Management
13. BA(JMC) 311 Content Creation for Digital Media
14. BA(JMC) 351 Event Management Lab
15. BA(JMC) 310 Digital Media Marketing
16. BA(JMC) 356 Digital Media Marketing Lab
17. BA(JMC) 360 NCC/NSS/Community Engagement/Socio-Cultural Outreach
18. BA(JMC) 401 Media Literacy
19. BA(JMC) 409 Basics of Animation

MA (MC) Courses

1. MA(MC) 201 Advertising Concepts , Creativity & Media
2. MA(MC) 203 Consumer Behaviour and Market Research
3. MA(MC) 205 Public Relations and Corporate Communication
4. MA(MC) 251 Ad Copy and Design Lab
5. MA(MC) 253 PR/ Corporate Communication
6. MA(MC) 202 Integrated Brand Promotion
7. MA(MC) 204 Corporate Communication: Strategies and Practices
8. MA(MC) 252 Radio, TV & Web Advertising Lab

The club activities provide students with opportunities to apply concepts taught in these courses to real-world assignments.

INTEGRATED ACTIVITIES

The Integrated Media Club will conduct a range of academic, creative, professional, and skill-development activities throughout the academic year.

Odd Semester Activities

1. Decode The Brand: Understanding Integrated Marketing Communication
2. Copywriting & Content Creation Workshop
3. Brand Identity Design Project

Even Semester Activities

1. Poster Design & Visual Communication Competition
2. Social Awareness Campaign
3. Digital Marketing & Reel Making Contest

EXPERIENTIAL LEARNING through ‘Varchasava’

The Integrated Media Club will organize ‘Varchasva’ as a practical exposure where students can participate in:

1. Event conceptualisation and planning
2. Event management and coordination
3. Cultural programme planning and execution
4. Media promotion and publicity
5. Content creation and creative communication
6. Social media promotion and digital marketing
7. Photography, videography, and visual documentation
8. Stage management and event production
9. Public relations and media coordination
10. Sponsorship and partnership management
11. Audience engagement and communication
12. Team coordination and leadership
13. Budgeting and resource management
14. On-ground event execution and problem-solving
15. Post-event documentation and evaluation

Through ‘Varchasava’, students will experience the complete event management and media production process while working in a professional and collaborative environment. This experiential learning opportunity will enhance their creativity, organisational abilities, leadership, teamwork, communication, and problem-solving skills, preparing them to meet the dynamic requirements of the media, communication, cultural, and event management industries.

GLOBAL PRIORITIES

The Integrated Media Club contribute to the broader educational and developmental priorities of the institution through:

1. National Education Policy (NEP) 2020
2. Outcome-Based Education (OBE)
3. Experiential and Project-Based Learning
4. Skill Development and Employability
5. Mulya Pravah and Constitutional Values
6. Indian Knowledge System (IKS)
7. Industry-Academia Collaboration
8. Online and Blended Learning
9. Media and Information Literacy
10. Ethical and Responsible Journalism
11. Sustainable Development

Sustainable Development Goals (SDGs)

The activities particularly contribute to:

1. SDG 4 – Quality Education
2. SDG 8 – Decent Work and Economic Growth
3. SDG 9 – Industry, Innovation and Infrastructure
4. SDG 10 – Reduced Inequalities
5. SDG 13 – Climate Action
6. SDG 16 – Peace, Justice and Strong Institutions

Conclusion

The Integrated Media Club provides a dynamic platform for students to explore, understand, and practice the diverse dimensions of contemporary media in an increasingly convergent environment. By integrating theoretical knowledge with practical experiences across multiple media platforms, the club enables students to develop essential skills in content creation, multimedia storytelling, communication, research, and media production.

Through experiential learning, collaborative projects, industry interaction, and cross-platform activities, the club will help students become industry-ready, creative, and versatile media professionals. It will strengthen their professional portfolios while enhancing teamwork, leadership, critical thinking, creativity, and professional communication skills. By preparing students to adapt to emerging technologies and the changing demands of the media and communication industry, the Integrated Media Club will contribute significantly to their overall academic, professional, and personal development.

PROGRAMME OFFICER’S

No. Name Designation Mail ID From To PDF Dr. Upasna Khurana upasana@tecnia.in Assistant Professor — –

ACTIVITY CALENDAR

No. CONTENT PDF Integrated Media Club Calendar 2026-27