INTRODUCTION

The Electronic Media Club is a domain-specific club functioning under the Department of Journalism and Mass Communication, established to provide students with experiential learning and practical exposure to the field of broadcast journalism, radio, and television production. The club serves as a platform where students can transform classroom learning into professional broadcasting practices through reporting, anchoring, scriptwriting, audio-video editing, camera operations, sound design, and studio management.

The club operates in close association with ‘Tecnia TV’ and ‘Tecnia Radio’, the flagship web broadcasting units of the Department of Journalism and Mass Communication, Tecnia Institute of Advanced Studies. ‘Tecnia TV’ functions as a student-driven broadcast newsroom and production house that provides hands-on exposure to the complete electronic media production cycle—from program curation and research to scripting, filming, editing, production, and final transmission.

‘Tecnia TV’ and ‘Tecnia Radio’ function as student-driven production environments under the guidance of faculty members and industry experts. Through these platforms, students experience the complete production and broadcast workflow, including:

Research → Concept Development → Scriptwriting → Storyboarding → Pre-Production → Filming/Recording → Video-Audio Editing → Sound Design → Post-Production → Broadcasting/Streaming

Aligned with the Bachelor of Arts in Journalism and Mass Communication (BAJMC) and Master of Arts in Journalism and Mass Communication (MA(MC)) programme frameworks, the Electronic Media Club integrates areas such as television news reporting, radio jockeying, documentary filmmaking, podcasting, multi-camera studio production, audio-visual editing, media laws and ethics, research, and contemporary newsroom practices.

The club promotes Outcome-Based Education (OBE), experiential learning, critical thinking, ethical broadcasting, creativity, teamwork, and industry readiness, while encouraging students to engage with contemporary social, political, economic, environmental, cultural, and developmental issues.

OBJECTIVES

1. To develop practical skills in television reporting, anchoring, radio production, and audio-video editing.
2. To provide students with hands-on studio experience through ‘Tecnia TV’, ‘Tecnia Radio’, and industry interaction.
3. To promote ethical, responsible, and socially relevant electronic media programming.
4. To enhance students’ technical, creative, and digital broadcasting skills.
5. To develop critical thinking, teamwork, communication, and employability skills for careers in electronic and digital media.

INTEGRATION

The Electronic Media Club, along with ‘Tecnia TV’, supports the practical and experiential learning objectives of various courses across the BA(JMC) and MA (MC) programmes.

BA (JMC) Courses

1. BA(JMC) 112 Still Photography
2. BA(JMC) 154 Still Photography Lab
3. BA(JMC) 203 Radio Programming & Production
4. BA(JMC) 205 Basics of Video Camera, Lights & Sound
5. BA(JMC) 211 Audio and Video Editing
6. BA(JMC) 251 Radio Production Lab
7. BA(JMC) 253 Video Production Lab
8. BA(JMC) 255 Audio and Video Editing Lab
9. BA(JMC) 206 TV Programming & Production
10. BA(JMC) 256 TV Production Lab
11. BA(JMC) 307 Theatre Appreciation
12. BA(JMC) 403 OTT Content Production & Promotion
13. BA(JMC) 405 Podcast Production
14. BA(JMC) 451 OTT Content Production & Promotion Lab
15. BA(JMC) 453 Podcast Production Lab

MA (MC) Courses

1. MA(MC) 107 Film Appreciation
2. MA(MC) 157 Media Practice Workshops
3. MA(MC) 104 Photography and Audio Visual Production
4. MA(MC) 154 Photography and Audio Visual Production Lab
5. MA(MC) 252 Radio, TV & Web Advertising Lab

The club activities provide students with opportunities to apply concepts taught in these courses to real-world broadcasting and production assignments.

ACTIVITIES

The Electronic Media Club will conduct a range of academic, creative, professional, and skill-development activities throughout the academic year. These activities will contribute directly to broadcast content generation and newsroom training.

Odd Semester Activities

1. Talk Show Debate: Broadcast Ethics vs Sensationalism
2. Studio Simulation: Live Television News Bulletin Production
3. Campus Documentary & Podcast Challenge – “Tecnia Audio-Visuals”

Even Semester Activities

1. Group Discussion: Integrating Indian Knowledge System (IKS) in Electronic Storytelling
2. Panel Discussion on The Future of Public & Private Broadcasting in the Age of AI and OTT Streaming
3. Workshop on Multi-Camera Setup Production, Video Editing, and Sound Manipulation Techniques

Experiential Learning

The Electronic Media Club will use the TV studio and production suites as a practical newsroom environment where students can participate in:

Odd Semester Activities

1. Broadcast reporting and outdoor video assignments
2. Multi-camera studio setup and handling
3. Live talk-show hosting and panel moderating
4. Television anchoring and teleprompter reading
5. Radio anchoring, podcasting, and voice modulation
6. Scripting for television news and audio storytelling
7. Investigative video journalism
8. Video editing, compositing, and visual transitions
9. Sound design, audio leveling, and mixing
10. Lighting design for multi-camera productions
11. Mobile journalism (MoJo) and digital video reporting
12. Fact-checking and video verification
13. Editorial production meetings
14. Live streaming and digital transmission operations

This approach enables students to understand electronic media as a complete professional process rather than only as a theoretical discipline.

GLOBAL PRIORITIES

The Electronic Media Club contributes to the broader educational and developmental priorities of the institution through:

Odd Semester Activities

1. National Education Policy (NEP) 2020
2. Outcome-Based Education (OBE)
3. Experiential and Project-Based Learning
4. Skill Development and Employability
5. Mulya Pravah and Constitutional Values
6. Indian Knowledge System (IKS)
7. Industry-Academia Collaboration
8. Online and Blended Learning
9. Media and Information Literacy
10. Ethical and Responsible Journalism
11. Sustainable Development

Sustainable Development Goals (SDGs)

The activities particularly contribute to:

Odd Semester Activities

1. SDG 4 – Quality Education
2. SDG 8 – Decent Work and Economic Growth
3. SDG 9 – Industry, Innovation and Infrastructure
4. SDG 10 – Reduced Inequalities
5. SDG 13 – Climate Action
6. SDG 16 – Peace, Justice and Strong Institutions

Outcomes & Impact

Through the Electronic Media Club and its associated units, students will:

1. Develop broadcast reporting, scripting, anchoring, and news production skills.
2. Gain practical experience in multi-camera studio production and post-production editing.
3. Strengthen research, fact-checking, and critical thinking skills within broadcast frameworks.
4. Understand ethical and legal aspects of broadcasting and telecommunications.
5. Develop sound design, visual storytelling, and digital broadcast transmission skills.
6. Enhance communication, teamwork, leadership, and employability skills.
7. Engage with contemporary social, political, economic, and developmental issues through audio-visual formats.
8. Build professional showreels and portfolios through published digital work.

Tecnia TV and Tecnia Radio thus serve as effective platforms for nurturing socially responsible, ethically grounded, and industry-ready broadcasting professionals while contributing to academic excellence and community engagement.

CONCLUSION

The Electronic Media Club, in association with ‘Tecnia TV’, provides a structured platform for transforming broadcast education into meaningful professional practice. By integrating reporting, anchoring, editing, research, sound design, technical operations, ethics, and studio management, the club enables students to develop into competent, ethical, socially responsible, and industry-ready electronic media professionals.

Through continuous experiential learning, industry interaction, student participation, and production-oriented activities, the club contributes to the overall academic, professional, creative, and personal development of students while strengthening the connection between classroom learning, studio practice, and contemporary broadcasting realities.

PROGRAMME OFFICER’S

No. Name Mail ID Designation From To PDF Dr. Akash Dwivedi akashdwivedi778@gmail.com Assistant Professor — –

ACTIVITY CALENDAR

No. CONTENT PDF Electronic Media Club Calendar 2026-27